A monthly episode is a day of someone's time: planning, recording, editing, publishing, and sending. Most practices have the gear and lose the rhythm by month four. Rhythm is what the handoff depends on.
In practice
Hire the plan,or hire it all.
If you have a producer, buy the strategy and the patient research. If you do not, buy the whole system. Either way, the front desk handoff is the part that cannot be skipped.
