menuclose
Guide / 06

Measuring success

Consults, not downloads.
Read the guidearrow_forward
Guide / 07

Avoiding the content mill

Generic agencies make every surgeon sound the same.
Read the guidearrow_forward
Strategy call
Start withone call.
07The problem

Same script, different logo.

Content mills sell volume: templated episodes, interchangeable guests, scripts written by people who never sat in a consult. Patients hear the difference in one episode. It costs you the trust the show was meant to build.
In practice
Your voice.Their questions.
Keep the show in your words and build every episode from what your own patients asked. That is the only format that converts, and the only one a content mill cannot copy.
Strategy call
Start withone call.