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Guide / 05

Yourself, or a producer?

Sometimes you can. Here is what it really takes.
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Guide / 06

Measuring success

Consults, not downloads.
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Guide / 07

Avoiding the content mill

Generic agencies make every surgeon sound the same.
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Strategy call
Start withone call.
06The metrics

Three numbers that matter.

Consult show rate: do booked patients arrive? Close rate: do they book surgery? Consult length: is the conversation shorter and further along? Track those before and after the handoff starts. Ignore the download chart.
In practice
Ask one questionat every consult.
Did you listen to the episodes we sent? Log the answer next to the outcome. In ninety days you will have the only podcast metric that belongs in a practice meeting.
Strategy call
Start withone call.