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Guide / 03

Should you start a podcast?

Not every surgeon should. The honest checklist.
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Guide / 04

What to talk about

Your patients already told you.
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Guide / 05

Yourself, or a producer?

Sometimes you can. Here is what it really takes.
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Guide / 06

Measuring success

Consults, not downloads.
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Guide / 07

Avoiding the content mill

Generic agencies make every surgeon sound the same.
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Strategy call
Start withone call.
04The source

Record the consult you give every day.

The questions you answer ten times a week are your episode list. Recovery timelines, garments, scars, pain, drains, when they can drive. Say it once, well, and send it to everyone.
In practice
Fear first.Philosophy second.
Open with the questions that stop bookings: pain, scars, cost, results that look done. Then your philosophy, your products, your recovery protocol. Patients listen in the order they worry.
Strategy call
Start withone call.