Do you book consults you then lose? Can your front desk send a link with a confirmation? Can you talk about your work for twenty minutes without a script? Three yeses and a podcast will pay. One no and we should talk about which.
In practice
Who it works for.Who it does not.
It works for surgeons with real consult volume and a clear point of view. It fails for surgeons who want a brand and not a system, or a practice that cannot keep a monthly rhythm.
