Take the value of a single surgery and multiply by your consult close rate. That is what one consult is worth today. Now raise the close rate a few points across every consult you already book. That is the podcast.
In practice
Not new leads.Better ones.
A conversion podcast does not need to find strangers. It works on patients who already called. Compare its cost to the ad spend that fills the top of your funnel. It is a fraction, applied where it matters.
